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Check out this full session with the incomparable Susan Friedman from CHATTcon 2018.
"So I think if I gave you one most important thing it would be to connect to the answer, what is behavior for? And I think that as behavior analysts, and as animal trainers, we're so focused on the behavior we need the animal to learn, or the individual to enter their repertoire for success, that we sometimes forget that we're all part of this bigger evolutionary picture. And that behavior is part of that as well. So behavior is for, as many of you said in different ways, operating on the environment."
"It was no mistake that Skinner picked the word “operant” as we are operators. I think there's some irony to the bad rap, the clockwork orange, rap. That we are in some way, puppeteers wanting to control, when the very word “operant” is a clue to the fact that the organism itself is the operator, which is an empowered description of what we do with our behavior."